Surveys and quizzes are a great way to solicit end-user feedback and increase engagement. They can be used for product and service feedback, to create new user-generated content such as product reviews and testimonials, to interact with users in a fun and entertaining way, and for a variety of other purposes.


After reading through this tutorial you will be able to decide which survey or quiz you would like to set up on your campaign.


Let’s get started!


Surveys & Quizzes can be found under Features in the left menu bar when logged into your program.


Click on Surveys & Quizzes and you will be brought to the Details page.

There are 4 parts to building a survey or quiz;

  • Setup
  • Builder
  • Finish Up
  • Preview

Click on the Add Survey or Quiz to start the set up.



On the Set Up page you will add the basic information about the survey/quiz such as; Name, Description and Availability. You will be presented with a drop down list asking what you are trying to do. You can decide which one works for you after going through this tutorial.



In the Advanced Settings you can control the number time a user can complete a survey/quiz, display which survey shows up first is the list, set the survey to show when the user logs in and the ability to disable the survey immediately.



Once you complete entering the data on each of the tabs there will be a Next button or Save Draft on the bottom right of the page to get you to the next step in the process.


There are 4 types of survey/quizzes available, each has a different way to set up the answers, outcomes and results;  


  • Gather some information from my users (survey)
  • Test my users’ knowledge (quiz)
  • Give my users a “what kind are you” (category) quiz
  • Ask my users to take a poll



Gather Some Information from My Users Survey

It is as simple as asking the questions you want to find out more about your users.

At the bottom of the Builder tab you will see the start of a survey page. By clicking the gear wheel next to the question you will be presented with an Edit Question pop up window.



Setting up Questions
There are few types of ways you can allow the user to answer as well as how the answers will be displayed on the survey;

  • Multiple Choice - Radio
    • Radio buttons will be displayed allowing 1 selection
  • Multiple Choice - Dropdown
    • Users present with a drop down list allowing 1 selection
  • Select Many
    • Ability to select more than 1 answer
  • Free Text
    • A large field will be presented to allow users to enter free text
  • Spotify Playlist Entry
    • A small field will be presented to allow user to add a Spotify Playlist URL
  • Media Upload
    • There are 3 media options to choose from
      • Images Only
      • Video Only
      • Both
  • Ranking
    • Allows users to rank in order as well a delete an answer they don’t wish to rank
  • Help Text
    • Used to give information to the user instead of asking a question



Configuring Answers for Gathering Surveys

The way the questions are set up can change the functionality of how the answers display. For Multiple Choice - Radio, Multiple Choice - Drop Down  and Select Many question options, when you click the gear wheel next to the Answer you will be presented with an Edit Answer pop up with 2 selections as to what happens after the user answers this question:

  • Next Question
  • End of survey/quiz



For the remainder of the question options you will not be presented with a gear wheel to make changes to the answer functionality. On the Finish Up Tab you will be able to configure a Thank You Page that will display to your users when they complete the survey.





Test my users’ knowledge (Quiz)

Challenge your Fans to answer questions about your brand. You will be presented with a section named Knowledge Test Grades where you are able to establish a passing or failing grade. You can add more grades by clicking the +Add a Grade button.



In order to configure the answers to set the correct answer for the grading you will need to click the gear wheel next to the answer. You will be presented with an Edit Answer pop up where you can select if this answer will be correct using the toggle button.



On the Finish Up Tab you will be able to configure a Thank You page for a Failing Grade, Passing Grade or use the same Thank You page for both grades. If you click into the body of the page you will be presented with a text editor where you can change the font, add a link or a photo.





Give my users a “What Kind are You” (category) Quiz

The What kind are you quiz is an entertaining way to engage with your users.  You will be able to set outcomes based on the answers the user provides and award points for those outcomes.



In order to configure the answers to assign the weight to the outcome you will need to click the gear wheel next to each answer. You will be presented with an Edit Answer pop up where you can add an assignment.



Every question has multiple answers, and every answer correlates to one or more of the quiz outcomes. As someone goes through a quiz they are gathering correlations to outcomes that are like “+1′s” for each of the outcomes. Once the person has gone through all the questions, whichever outcomes has the most “+1′s” is the one that is shown as that person’s result.

On the Finish Up Tab you will be able to configure a Thank You page for each one of the Outcomes. If you click into the body of the page you will be presented with a text editor where you can change the font, add a link or a photo.




Ask My Users to Take a Poll

The Ask My Users to Take a Poll configuration has a different configuration.
In order to set this up for the users to rank their answer you will need to click the gear wheel next to the question. You will be presented with an Edit Question Pop up where you will set the Type to Ranking.



When the user takes the poll they will be presented with the option to rank each answer by moving the answers with the 3 dots as well as deleting an answer if they do not want it included in the results.



For each type of survey you will be able to view responses if a user takes the survey by clicking on the Action button for the survey and then View Responses.




You will be taken to the User Submission Results where you can see what users took the survey, by clicking View you can see the details of the responses for each user.






Surveys and quizzes can help you gain more insight into your users, and can also help them feel more connected to you. Ask them for their feedback, teach them about your brand, engage them with fun "what x are you" style quizzes... it is all possible in our surveys feature. Try some out today!


If you have any questions please reach out to [email protected]